At Xin Performance we do not believe in reputation, but intrinsic value. Just like a professional athlete doesn’t choose how to perform by reading the newspaper, we also believe that key business decisions about customer experience should not be made by low-frequency reviews, simply because they are open to everyone. The focus should be on operational effectiveness in line with the values of a business. QTX Connect is a reflection of this and helps companies to build SMART (Specific / Measurable / Attainable / Relevant / Timely) surveys to help operations adapt their activities to elevate the Guest experience.